AI-generated movies selling Poland’s exit from the European Union have appeared on Polish-language social media, that includes non-existent, enticing younger girls advocating for “Polexit”.
One TikTok account known as “Prawilne Polki” revealed content material displaying girls wearing T-shirts bearing Polish flags and patriotic symbols, European analytics collective Res Futura stated. The content material focused audiences aged 15 to 25.
The movies featured statements together with: “I need Polexit as a result of I need freedom of selection, even when it is going to be costlier. I do not keep in mind Poland earlier than the European Union, however I really feel it was extra Polish then.”
One other video said: “After I speak about Polexit, I hear: ‘scaremongering’, ‘disaster’, ‘finish of the world’. All the time the identical sample. Zero dialog about who actually decides for us and why. Perhaps it is excessive time we began speaking about it calmly.”
Some movies appeared genuine whereas others confirmed clear indicators of synthetic intelligence use, with desynchronised imaginative and prescient and audio.
“The recordings had been truly generated utilizing a generative synthetic intelligence instrument. They aren’t of fine high quality in any respect,” Aleksandra Wójtowicz, senior analyst for brand spanking new applied sciences and digitalisation on the Polish Institute of Worldwide Affairs, advised Euronews.
“If you happen to take a look at them for some time, you’ll be able to see that the facial expressions are unclear, the phrases spoken by the characters within the recordings aren’t utterly pure.”
The “Prawilne_Polki” profile has been eliminated, however comparable accounts could emerge, Wójtowicz stated.
“For now, it’s not clear who’s behind the content material. In the meanwhile there are a number of groupings that run varied campaigns with the assistance of synthetic intelligence,” stated Wójtowicz, who has researched on-line disinformation for years.
“They typically happen on YouTube, but additionally on TikTok.”
‘Hydra impact’ in movement
Comparable content material on YouTube imitates information companies utilizing artificial voices or voices mixed with generated faces, repeating pro-Russian narratives together with claims that elections had been rigged or Ukrainians are stealing, Wójtowicz stated.
“From the analysis interviews I carried out, it seems that this AI mannerism, which for a big half is clear, annoying, evident, for a sure viewers is totally unnoticeable,” Wójtowicz stated.
The account was blocked after studies from organisations and particular person customers. Wójtowicz stated TikTok could now higher detect disinformation content material about Poland probably leaving the EU. When looking out “Polexit”, the platform shows a warning about disinformation.
“On TikTok it’s fairly typical that if such an motion seems, there’s a ‘Hydra impact’. When these profiles are reported, a number of new ones could seem,” Wójtowicz stated.
“Now their creators know very effectively that that is inefficient, that it’s not value placing them up once more when there may be full curiosity within the phenomenon, as a result of they are going to be deleted.”
Wójtowicz outlined two attainable situations: both the operation examined reactions, or disinformation actors started creating accounts to launch a marketing campaign that was rapidly detected. “Subsequently, they are going to go underground and are available again sooner or later.”
Why younger and exquisite girls?
The content material focused younger girls particularly, Wójtowicz stated.
“We’ve got such a pattern in terms of the far proper that younger ladies are focused. And who higher to attraction to younger girls if not different younger girls,” she added.
“We’re seeing phenomena on social media such because the tradwives motion, or conventional wives. There’s numerous this within the US, however it’s making its approach into Poland.”
Throughout Poland’s presidential marketing campaign, quite a few AI-generated movies persuaded girls to vote for right-wing candidates Sławomir Mentzen of Confederation or Karol Nawrocki, supported by Legislation and Justice or PiS get together.
“This group is clearly essential, it may be a basic vector of political change. It’s no coincidence that it was girls who performed such an essential position in 2023,” Wójtowicz stated, referring to parliamentary elections during which PiS misplaced energy after eight years.
‘You’ll be able to at all times depend on the Russians’
“Righteous Poles! Russians can at all times be counted on. They forgot to translate ‘prawilne’,” Civic Platform MP, Jarosław Urbaniak wrote, referencing the Russian phrase “prawilnyj” which means “correct” or “appropriate”.
The time period is utilized in Polish jail slang to explain a revered prisoner or somebody who follows group guidelines.
Unbiased internet developer Radek Karbowski stated the content material demonstrated the necessity for AI regulation. He calculated that the “Prawilne_Polki” profile generated 200,000 impressions and almost 20,000 likes inside two weeks, a ten% ratio that impacts content material unfold and drives algorithmic suggestions.
The TikTok channel was established in Could 2023 and operated beneath a unique title, seemingly belonging to an English-speaking consumer publishing leisure content material unrelated to Poland, in response to Polish portal Kontakt24.pl.
On 13 December, the account underwent a serious transformation, receiving the brand new title “Prawilne_Polki” with an outline studying: “Right here converse stunning Polish ladies who converse straightforwardly, their very own opinion. Patriotism, sovereignty and normality in a single place. NO TO EUROCALCHOZ #polexit.”
The takeover occurred when the account already had a longtime follower base. Three supplies within the new fashion had been revealed on 13 December: two movies with generated girls and a graphic asking: “If the election had been tomorrow – which get together is primary for the appropriate?”
Analysis carried out by UCE Analysis for Onet discovered that, in 2025, TikTok was the first supply of details about Poland’s presidential election for 43.7% of respondents aged 18 to 25.
A United Surveys ballot by IBRiS for Wirtualna Polska dated 22 December confirmed 24.7% of respondents favoured Polexit, whereas 65.7% opposed it.
A survey from early December carried out by French journal Le Grand Continent confirmed 25% of Poles supported Polexit, whereas 69% opposed such a transfer.
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