Though corporations make investments significantly in advertising and marketing expertise (martech), it’s typically under-utilized, and its affect is modest. The CMO Survey requested 292 senior entrepreneurs how they use the expertise. Our staff (a staff of two lecturers, two consultants, and a CMO) labored to determine why they is probably not getting the most effective outcomes.
Keep forward of the curve with NextBusiness 24. Discover extra tales, subscribe to our e-newsletter, and be a part of our rising neighborhood at nextbusiness24.com