A quiet however vital shift is underway in digital commerce. For many years, firms that create digital merchandise—whether or not tickets, recreation objects, or software program—have missed out on an enormous income stream: They solely generate income once they promote a product for the primary time or once they cost a recurring subscription. If a buyer later resells the product, the corporate will get nothing; or if a product turns into extra precious over time, that extra worth is captured by resellers and never the corporate that constructed it.
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