Saudi Tourism Authority (STA), AROYA Cruises, and Main Sports activities Cruises have introduced a strategic partnership designed to strengthen Saudi Arabia’s place as a number one world vacation spot for sports activities and tourism.
The collaboration, centered across the Spanish Tremendous Cup happening in Jeddah in January 2026, goals to merge world-class soccer with Saudi hospitality and cultural discovery.
The partnership helps Imaginative and prescient 2030’s objective to advertise Saudi Arabia as a worldwide hub for sport, tradition, and leisure.
The initiative presents an built-in expertise connecting the thrill of the Spanish Tremendous Cup with the exploration of Saudi locations. Guests arriving from Europe will start their journey in Jeddah, taking part in curated excursions organized by STA alongside native vacation spot administration firms and European tour operators.
Actions will embrace guided visits to Historic Jeddah, a UNESCO World Heritage Web site, and the Jeddah Waterfront, earlier than attending the Spanish Tremendous Cup semifinals on January 7 and eight, that includes Actual Madrid, FC Barcelona, Atlético de Madrid, and Athletic Membership.
Hazim Al-Hazmi, President of Europe and Americas Markets on the Saudi Tourism Authority mentioned: “Saudi has firmly established itself as a worldwide occasions powerhouse, internet hosting over 100 main, worldwide sporting occasions since 2018. As we put together to welcome followers to Jeddah for the Spanish Tremendous Cup, we sit up for sharing the genuine Coronary heart of Arabia the place custom meets pleasure in actually unforgettable methods.
Jeddah, the nation’s cosmopolitan gateway, presents a wealth of dynamic points of interest, from the historic attract of Al-Balad, a UNESCO World Heritage Web site, to the colourful Metropolis Stroll and bustling gold souks. Right here, each customer will uncover the heat, power, and variety that make this metropolis, and all of Saudi, unforgettable.”
After the semifinals, visitors will embark on a voyage aboard AROYA Cruises from January 8 to 11, crusing from Jeddah to Yanbu. The cruise will characteristic immersive experiences together with FIFA gaming classes, reside commentary occasions, artistic workshops, and wellness applications impressed by Saudi hospitality.
Dr Joerg Rudolph, President of AROYA Cruises mentioned: “This partnership represents a significant step in connecting worldwide audiences with Saudi Arabia’s evolving tourism panorama. Along with our companions, we’re making a journey that unites the thrill of Spanish soccer with the invention of Saudi Arabia and the heat of Arabian hospitality.”
This system will conclude in Jeddah on January 11, 2026, with the Spanish Tremendous Cup Last. Visitors will get pleasure from a VIP expertise in the course of the match, meet soccer legends, and participate in fan celebrations marking the end result of the occasion.
Main Sports activities Cruises, a Spanish firm identified for themed soccer cruises, will play a key position in growing and advertising and marketing the partnership. The corporate specialises in merging luxurious tourism with sports activities leisure by way of curated journey packages and hospitality experiences.
Quite a lot of journey and hospitality packages might be launched as a part of the programme permitting guests to expertise the Spanish Tremendous Cup journey by way of a number of choices that mix sport, tradition, and Saudi hospitality.
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