I’ve at all times had excessive requirements for myself. In my life, in my relationships, and even in my magnificence and wellness rituals. I wish to maximize each second of my life—and in the event you’re studying this, you’ll be able to most likely relate. For a lot of my life, I needed to work on releasing the disgrace of being “too intense” or “too bold” that many ladies get saddled with. However over time, I noticed there’s a superb line between holding your self to a excessive commonplace and holding your self hostage to perfection.
However right here’s the factor: once you’re used to chasing perfection, it’s straightforward to start out chasing approval, too. Navigating social expectations and cultural milestones could make you second-guess your self—what you need, who you’re, and whether or not you’re doing “sufficient.” You will get so caught up making an attempt to measure as much as the place you ought to be that you find yourself on a hamster wheel, endlessly making an attempt to catch up. And no hamster wheel is extra seductive than the Sizzling Woman Hamster Wheel: the set of aesthetic codes and wellness rituals we inherit by developments and custom. It’s solely once you step off that you just begin to discover what actually seems like you—and what’s simply distraction dressed up as self-improvement.
Picture above from our interview with Simone Boyce

What’s the ‘Sizzling Woman Hamster Wheel’?
The time period ‘Sizzling Woman Hamster Wheel’ was coined by Katie Gatti Tassin, aka Cash With Katie, on her podcast and just lately in her new ebook, Wealthy Woman Nation. However what’s the Sizzling Woman Hamster Wheel? In accordance with Tassin, it’s “the costly upkeep that conventional feminine magnificence beliefs prescribe: haircuts, manis/pedis, spray tans… the checklist goes on.” And it’s a hamster wheel due to how a lot upkeep goes into our magnificence routines. (Which might begin to really feel extra like obligations than rituals.) And, in fact, the older we get, the extra stress we really feel to do extra to look perpetually 25.
As a monetary knowledgeable, Tassin approaches this topic by asking why nobody is speaking about simply how costly it’s to be a girl. The common lady spends over $3000 a 12 months on magnificence, and a few of us considerably extra in the event you think about wellness therapies and in-spa procedures. However past the greenback quantity, there’s one other value of the compulsory Sizzling Woman Hamster Wheel: your genuine internal radiance.
The True Price of Magnificence
Tassin acknowledges that for many people, magnificence is tied not solely to self-expression but additionally to self-care. However at what level does it shift from a wholesome manner of exhibiting up on the earth to an exhausting effort to satisfy others’ expectations?
After we step off the hamster wheel, we are able to reconnect with what makes us really feel like ourselves—and let go of what makes us really feel like someone else.
Beneath, we unpack how the Sizzling Woman Hamster Wheel can subtly form your routines—and how one can reclaim your magnificence rituals with intention and ease.

Are you on the Sizzling Woman Hamster Wheel?
Bear in mind how thrilling magnificence used to really feel? From my center college inauguration into sparkly lip gloss and much more sparkly eyeshadow to experimenting with merchandise in early maturity, I bear in mind how euphoric it felt to play costume up and discover pleasure in my very own face. It felt like a canvas to discover—till it didn’t. In some way, my face began to really feel like an issue to pluck and peel and paint into submission.
The worst a part of all of it? It labored. I bought hooked on the sensation of exterior validation I bought from performing magnificence as I had seen it marketed in magazines and on social media. All of a sudden, my routine began to really feel like an obligation, not an journey.
In accordance with Tassin, the hamster wheel creeps up on you thru upkeep—as a result of, as she places it, “every therapy, service, and product have to be maintained.” Like countless streaming subscriptions, you typically don’t understand how a lot time, effort, and cash you’re spending to maintain up appearances till you pause and ask a easy query: why?
When you really feel such as you’re on a experience you’ll be able to’t get off—and your magnificence rituals go away you extra drained than fulfilled—you is perhaps on the Sizzling Woman Hamster Wheel. Most of us find yourself there in some unspecified time in the future. As a magnificence editor, I’m continually balancing my love for magnificence and wellness with the fragility of perfectionism.
However what if each step of your magnificence routine felt devotional as an alternative of dutiful? What in the event you freed up that point, cash, and psychological house for what truly brings you pleasure? After I concentrate on what feels good moderately than what earns compliments, I discover the braveness to step off the validation wheel—and again into myself.
The right way to Step Off the Sizzling Woman Hamster Wheel
Calculate the Prices
For Tassin, stepping off the Sizzling Woman Hamster Wheel began with a monetary incentive. She realized she was spending greater than 10% of her annual earnings on costly magnificence upkeep. Much more alarming, she realized she typically used magnificence routines as a approach to self-soothe. She would ebook a wax and hair therapy and mani-pedi at any time when she felt unhappy—at all times discovering that she emerged much less fulfilled.
Possibly the creeping prices of your magnificence routine alarm you, too—or perhaps the toll is extra emotional. My wake-up name got here once I realized my magnificence maintenance had change into an alternative choice to true relaxation. I used to be looking for a reset in my month-to-month facials and a second of calm in my manicures. However once I started discovering these emotions in real wellness rituals, I noticed how a lot I’d been clinging to comfort and behavior.
For you, the fee is perhaps time, effort, or resolution fatigue. So typically, we pile on extra merchandise and practices with out actually being intentional about our why. And an absence of intentionality is on the coronary heart of most inside dissonance.
Pare Again Your Routine
What would occur in the event you canceled your upkeep appointments for the subsequent month? When you stripped again to the naked minimal of your magnificence rituals—from a minimalist skincare routine to a barefaced (or no-makeup make-up) product toolkit?
This isn’t about turning into a magnificence minimalist in the event you don’t wish to be. Going again to fundamentals offers you an entire reset. It additionally helps you face any residual concern about not being your most put-together self. Like entering into a chilly plunge, it may be uncomfortable at first, however you’ll be stunned at how invigorated you’re feeling after.
Have No Disgrace About Your Non-Negotiables
There are particular stuff you may not wish to hand over—the rituals that really feel important to your self-expression or that you just’ve refined over years of apply. After I gave up mani-pedis, I noticed I didn’t want them month-to-month; saving them for an occasional deal with truly made them really feel extra luxurious. However any time I’ve tried to do much less with my hair, I find yourself annoyed and, truthfully, barely recognizing myself within the mirror.
My month-to-month hair appointments keep. So does my elaborate skincare routine. Realizing my non-negotiables helps me respect which rituals make me really feel most like myself—and that are merely good to have.
Reintroduce the Issues You Miss
Similar to private fashion, having your personal magnificence toolkit helps you outline your signature look. Ask your self: What routines make your soul sing? Which merchandise do your palms instinctively attain for? What appointments do you secretly miss including again to your calendar?
Some folks really feel bare with out a crimson lip. I used to rely mascara as my must-have—till I noticed that curling my lashes is sufficient for me (although others may think about that sacrilege). On the flip aspect, discovering that I might by no means hand over my under-eye tightening therapy made me respect it much more. I used to fret it was “an excessive amount of” and saved it for particular events, however now it’s one in all my favourite components of my every day ritual.
When each step of your routine is curated for you—not for anybody else—the dread of spending an hour in your make-up disappears. It turns into a ritual, not an obligation.
Give Your self Permission to Evolve
Tassin stated it greatest: “[My beauty habits] had been fossilized in my vanity. I needed to chip away at much more than simply {dollars} and cents in an effort to unpack my monetary selections within the magnificence realm.”
Usually, our magnificence rituals change into the armor we put on to really feel secure shifting by the world. They usually’re not nearly self-importance—fairly privilege is actual, together with the racial, ageist, and class-based expectations that form our definition of magnificence. Stepping off the Sizzling Woman Hamster Wheel can deliver up difficult feelings that run deeper than whether or not or to not ditch your lip liner.
Don’t ignore these emotions. Journal them out. Sit with them. This reflection is a part of uncovering your why—and creating house in your instinct to information your rituals, main you towards your most genuine, radiant self.
Most significantly, give your self permission to evolve. You may not change a single factor about your magnificence habits, otherwise you may allow them to shift with the seasons of your life—like intuitive consuming or dopamine dressing. What issues is that you just lead with intention. As a result of true radiance doesn’t come from perfection—it comes from alignment.
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