Non-metro cities drove this yr’s on-line Diwali shopping for development, accounting for virtually three-quarters of complete ecommerce amount, with Tier III cities contributing over 50 %, in accordance with commerce data.
As per the commerce data analysis of over 4.25 crore shipments by logistics intelligence platform ClickPost, these areas now characterize the quickest and largest drivers of festive ecommerce, solidifying non-metro India’s operate as a result of the epicentre of order volumes and improvement.
“The size of non-metro India is staggering. Tier III cities alone accounted for 50.7% of all orders in 2025. Blended with Tier II (24.8%), Bharat represents virtually three-quarters (74.7%) of your entire order amount, confirming its operate as a result of the undisputed engine of ecommerce scale,” it acknowledged.
Festive demand was further boosted by Durga Puja, which seen vogue orders surge by 14.3% in the middle of the pre-Puja week and Karwa Chauth, when magnificence buys virtually doubled vogue purchases.
Whatever the complexity and amount enhance, India’s logistics networks maintained a gradual widespread provide time of two.83 days for festive shipments. The share of same-day hyperlocal deliveries surged 42% year-on-year to attain 8.7% of all orders.
Cash on provide remained the favored method in Tier III cities, comprising 52% of orders, concurrently pay as you go digital funds dominated higher-value transactions nationwide.
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The standard order price jumped 32.5% year-over-year (from Rs 3,281 in 2024 to Rs 4,346 in 2025).
“We’re getting right into a model new interval of Indian retail; one the place Tier III cities out-order metros, the place COD nonetheless tips the heartland, however pay as you go dominates the premium basket; the place home-upgrades, not merely outfits, vitality festive spend. What which implies is, investments in tempo, fulfilment, inventory intelligence and localised provides are fully foundational.
“The nice avid gamers are already preparing for subsequent yr’s curve: same-day-blueprint in a lot of of cities, tailored assortments, and provide fashions constructed for every 1 lakh orders and 1 minute gratification,” Naman Vijay, Co-founder and CEO of ClickPost, acknowledged.
ClickPost handles over 50 million month-to-month shipments for over 450 producers (like Nykaa, Puma, Caratlane, and Walmart) all through India, Southeast Asia, MENA, and the US.
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