Social media traits come and go quick, and it may be straightforward to lose observe of what’s well-liked proper now and what’s outdated information.
Plus, with how difficult social media advertising is, it’s no surprise manufacturers are scrambling to maintain up — attempting to remain related whereas not sounding like they’re attempting too exhausting.
And whereas companies have the chance to leap on posts round Halloween and pumpkin spice, the sheer quantity of content material round these themes could make it tougher to face out.
That’s why we’ve performed the analysis for you and pulled collectively six of the most well liked social media traits to spice up your on-line presence this month.
1. Directed by Robert B. Weide
Sound: The Nice Gig within the Sky — Pink Floyd
Slideshows and carousels have develop into the highest format on TikTok these days, with engagement price being over 81% increased than video content material, in line with analysis by Fanpage Karma.
And proper now, carousel posts which are “Directed by Robert B. Weide” are making the rounds on the platform, in reference to the director of the US TV comedy, Curb Your Enthusiasm.
The essential premise is {that a} founder will share a photograph from the early days of beginning a enterprise with a small aim in thoughts (e.g. desirous to promote 100 merchandise), adopted by the “Directed by Robert B. Weide” movie credit. They’ll then share a newer photograph exhibiting simply how improper or low that prediction was — reminiscent of proof of them promoting out their first product batch, or opening a retail retailer.
This pattern is an effective way for founders and entrepreneurs to share their work trip in a private and relatable method, have a good time their wins, and encourage others who’re simply beginning out.
Supply: Hair Syrup (TikTok)
2. Belief me I do know ball
Sound: Plug Stroll — Wealthy the Child
MENTE MÁ (slowed) — Nakama & Mc Workers
When you’re not updated with the most recent Web slang, the time period “I do know ball” principally implies that somebody is educated in a particular topic — the “ball” half coming from figuring out rather a lot about ball sports activities like basketball or soccer.
Whereas this pattern has seemingly come from nowhere, it has rapidly taken off amongst TikTok customers and companies alike, with creators utilizing it to point out off their experience or simply to poke enjoyable at individuals who assume they know what they’re speaking about.
For companies, this pattern is a good alternative to point out business know-how in a enjoyable, relatable, or jokey method. Whether or not it’s a bakery enterprise exhibiting off its best-selling recipes, a health model sharing coaching suggestions, or a advertising company breaking down marketing campaign outcomes, the “I do know ball” format enables you to place your self as an skilled with out sounding too critical.
Supply: Ryanair (TikTok)
3. Joyful hoa hoa hoa season
Sound: Eyes on Hearth — Blue Basis
We don’t blame you should you’re confused by what “hoa hoa hoa season” means.
Put merely, the “hoa hoa hoa” half is a reference to the start traces of Blue Basis’s “Eyes on Hearth” track. The pattern itself can be a joke in direction of the Twilight saga and the moody and chilly environment of the films.
Hoa hoa season often begins in October, when Autumn kicks in. For enterprise accounts, this implies a major alternative to leap into seasonal advertising, reminiscent of Halloween promotions and autumn-themed merchandise that seize the cosy spirit of the season.
Supply: Fandango (TikTok)
4. The lioness doesn’t concern herself
Sound: Dreamer (Re-Authentic 7-inch Combine) — Livin’ Pleasure
Coming from the quote “the lioness doesn’t concern herself with the opinion of sheep”, the thought of this pattern is that sturdy, assured people give attention to their very own targets, ambitions, and self-worth quite than worrying about detrimental criticism or irrelevant opinions.
On TikTok and Instagram, individuals have been utilizing this pattern with content material about private development, entrepreneurship, self-care, health or style — principally something that’s about confidence and independence.
And for small companies — significantly feminine founders and women-led companies — this pattern is the right approach to do precisely the identical, or just join with their audience on a relatable or private stage.
Supply: Give Me Cosmetics (TikTok)
5. How to attract expressive eyes
Sound: Let Down — Radiohead
The “how to attract expressive eyes” pattern is a straightforward carousel put up, beginning off as a step-by-step information to drawing cartoon eyes, earlier than leaping straight right into a screenshot of an emotional scene from a film or TV collection.
The aim of this pattern is to catch viewers off guard by turning a easy drawing tutorial right into a nostalgic or emotional second.
Manufacturers can put their very own twist on it with humour, or by connecting the emotional second to their merchandise, companies, or model story. It’s a playful approach to present persona whereas leveraging content material that already resonates with audiences.
Supply: Currys (TikTok)
6. Don’t fear if individuals don’t such as you
Sound: Man I Want/Candy Escape (mashup) — Olivia Dean and Gwen Stefani
Motivational posts on social media aren’t new, however they’re nonetheless going sturdy in the present day — giving each manufacturers and creators the possibility to construct group engagement, share core values, and join with audiences on a private and uplifting stage.
The crux of this pattern is easy. Utilizing a mashup of Olivia Dean’s “Man I Want” and Gwen Stefani’s “Candy Escape”, the movies show the textual content “Don’t fear if individuals don’t such as you. Most individuals don’t like themselves”.
It’s a easy format, nevertheless it’s develop into largely well-liked on TikTok. In flip, this permits manufacturers and companies to attach and relate with their prospects whereas staying on-trend with music and codecs that they already love.
Supply: Currys (TikTok)
Social media strikes quick, however your content material doesn’t should get left behind. Learn our TikTok for Enterprise information to discover ways to create posts that construct actual engagement.
Keep forward of the curve with NextBusiness 24. Discover extra tales, subscribe to our e-newsletter, and be a part of our rising group at nextbusiness24.com
