New Delhi, 9th October, 2025: – Verbatim, the globally renowned chief in info storage and experience tools, is planning to significantly develop inside the Indian market supported by its refreshed mannequin identification and a product portfolio designed for at the moment’s mobile, linked world. Best acknowledged for its administration in optical media, Verbatim is now leveraging its worldwide legacy to introduce high-performance choices along with inside and exterior SSDs, transportable shows, docking stations, hubs, adapters, and GaN chargers.
With India’s experience panorama and financial system evolving at tempo, Verbatim views the nation as a vital progress market. The company is making its latest enhancements additional accessible nationwide through a centered distribution approach and the enlargement of native partnerships. Verbatim is proud to announce its re-entry into the Indian market, now working beneath the EMEA space. To drive progress and strengthen our presence, we’ve partnered with key distributors all through product lessons: Myswa Ventures, King Experience, NP Digital Utilized sciences & Specx Packages.
Extra, to ensure reliable after-sales service and purchaser satisfaction, Kaizen Infoserve Pvt Ltd. has been appointed as Verbatim’s licensed assure help affiliate for India. Each affiliate brings deep market expertise and may play a big perform in rebuilding and rising the Verbatim mannequin in India.
Clive Alberts, World CEO of Verbatim, talked about: “As a world experience mannequin with a very long time of perception and innovation behind us, India is a crucial part of our future progress story. With its scale, experience, and shortly advancing digital financial system, India is uniquely positioned to drive demand all through numerous experience lessons. Our enlargement proper right here not solely strengthens Verbatim’s worldwide footprint however as well as ensures that we proceed to innovate and develop in considered one of many world’s most promising markets.”
Rohin Mattoo, Fundamental Supervisor – Heart East, North Africa & India
“India represents a dynamic and digitally savvy market that values innovation, mobility, and prime quality,” talked about Rohin Mattoo, Fundamental Supervisor – Heart East, North Africa & India. “We’re bringing Verbatim’s legacy of reliability right into a model new interval of transportable computing and connectivity—offering SSDs, transportable shows, vitality choices, and a full differ of kit designed for a means people work and reside at the moment. The response to our next-generation product differ has been terribly encouraging. Nonetheless for us, it’s not practically selling merchandise—it’s about delivering lasting price through sturdy design, distinctive effectivity, and trusted after-sales help,”
He further added, “Our tools enterprise will play a pivotal perform in reinforcing the Verbatim mannequin in India. As a legacy storage mannequin, it’s vital for us to evolve with the situations. By diversifying into high-demand segments like mobility and tech tools, we’re not solely rising our portfolio however as well as staying associated to the desires of at the moment’s customers. This strategic switch ensures Verbatim stays a trusted title for every storage and regularly tech choices.”
A Legacy of Innovation in Digital Storage
Primarily based in 1969 in Silicon Valley, Verbatim carried out a pivotal perform inside the development of the modern computing commerce. As considered one of many earliest innovators in floppy disk experience, Verbatim enabled the storage and swap of data by way of the early PC revolution. By the mid-Nineteen Seventies, the company had launched the Teflon-coated floppy disk shell – an innovation that set new necessities for durability and reliability. Verbatim shortly grew to change into a dominant worldwide supplier, pioneering codecs such as a result of the 8-inch and 5.25-inch floppy disks, broadly adopted by IBM and totally different predominant laptop computer producers.
Inside the a very long time that adopted, Verbatim continued to steer as digital experience developed, turning into the world’s main mannequin in optical media, along with CDs, DVDs, and Blu-ray discs – a spot it nonetheless holds at the moment. Verbatim’s optical media is well-known for its archival longevity, reliability, and backwards compatibility, making it the gold regular for long-term info preservation.
From Discs to Devices: Verbatim’s Trendy Development
Whereas remaining a world chief in optical media, Verbatim has moreover diversified its decisions to align with the requires of at the moment’s mobile and linked life. Its enlargement into laborious drives, solid-state drives (SSDs), USB storage, memory taking part in playing cards, and premium tools for pc techniques and smartphones shows this evolution.
Verbatim’s newest enhancements embrace:
- The Pocket SSD, combining high-speed info swap with ultra-portable design.
- 4K touchscreen transportable shows for mobile professionals and avid avid gamers, designed to bolster productiveness on the go.
- GaN chargers that ship fast, surroundings pleasant vitality in a compact footprint, excellent for multi-device clients.
These merchandise have found rising demand in India, the place clients are looking out for prime quality, reliability, and future-ready experience—hallmarks of the Verbatim mannequin.
A New Chapter with a Modern Id
In 2024, Verbatim underwent a world rebrand, modernising its emblem and visual identification to hold out additional efficiently all through digital platforms, and to reflect its perform in at the moment’s tech-centric life. The model new tagline, ‘Wherever. Frequently.’, encapsulates the spirit of Verbatim’s fashionable product decisions, forging stronger connections with customers’ every day experiences.
By specializing in reliability, perception, and worth, Verbatim objectives to reaffirm its place as a dependable companion in modern life.
About Verbatim
- Verbatim was primarily based in 1969
- It was purchased by Kodak in 1985 after which by Mitsubishi Chemical Firm (MCC) in 1990, and by CMC Magnetics Firm in June 2019.
- Verbatim’s merchandise are supplied in over 120 worldwide places with a line-up that options Optical Storage Media, USB Drives, Memory Taking part in playing cards, Laborious Drives, Steady State Drives (SSDs), Cell and Desktop Tools, and 3D Printing Filaments.
- Verbatim’s European headquarters is in Eschborn, Germany. Its American headquarters are in Charlotte, North America, and its Asia Pacific headquarters are in Melbourne, Australia.
- CMC Magnetics Firm’s headquarters is in Taipei, Taiwan
- For additional information, see verbatim-europe.com
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