Content material marketer Isabel Chen talks how one can make gold out of previous content material utilizing Pinterest.
You’ve been advertising your small business for some time now, and also you’re investing your valuable time into copious quantities of high-quality, high-impact content material: YouTube movies, Instagram Reels, and TikToks.
You’re posting these belongings as soon as to social media… after which by no means use them once more, although you already know your content material might be working more durable for you.
If this sounds acquainted, right here’s a manner my purchasers have gotten much more mileage out of their content material: reposting this materials on Pinterest.
Pinterest is a visible search engine extremely standard within the US and most of Europe, however nearly untapped in Australia.
Possibly you’ve used it earlier than to seek out inspiration in your new dwelling, discover trend concepts, or create a temper board for purchasers… all by looking sure key phrases.
The great thing about Pinterest is that manufacturers don’t require an enormous following to be found: You simply must anticipate what your viewers is trying to find.
Pinterest fundamentals
In case you haven’t used Pinterest earlier than, you is likely to be pondering: “Oh nice, one other platform I must be taught.”
However if you happen to’re already a model with sturdy visuals, you will have a bonus on Pinterest’s extremely visible platform.
Right here’s how one can take present social media content material and repost it on Pinterest:
- Create both a graphic or re-use a brief video (like your Instagram Reel)
- Dimension it at 1000 x 1500px
- Put together a keyword-rich title and outline for this Pin
- Your picture/video inventive can have textual content as nicely
- Add web site (for model consciousness) to your inventive
- Hyperlink the Pin to a related webpage
The ultimate vacation spot you hyperlink the Pin to relies on your small business objectives. Do you need to develop your e-mail listing? Hyperlink it to a lead magnet. Would you like extra folks to hearken to your podcast? Hyperlink it to your podcast platform. Would you like extra web site site visitors to a product web page? Hyperlink it to your product itemizing.
Relying on how inventive you need to be and the way a lot time you will have, you possibly can flip your previous content material into as many Pins as you want! Pinterest counts every new picture/video inventive as a ‘new’ Pin, even when it hyperlinks again to the identical webpage, so the sky’s the restrict.
How do you check the content material?
Like different platforms, Pinterest has an analytics functionality for enterprise accounts. Right here, you possibly can see what search phrases and visuals are performing the perfect.
I not too long ago created 4 Pin graphics that hyperlink to my weblog on attending a enterprise retreat:


I discovered that the Pins with photographs of me carried out higher when it comes to ‘views’, with the yellow Pin performing finest for views. This tells me that it’s both the visuals or the phrases which might be attracting my viewers, so I might then create comparable Pins in that color and check by altering one factor (both the phrases, or the picture) for future Pins.
For extra particulars on Pinterest inventive finest practices, head to their web site.
Case research: Wedding ceremony stationery designer
A consumer of mine, C, creates customised wedding ceremony stationery from her studio in Portugal.
She’s advised me time and time once more Pinterest drives the vast majority of her web site site visitors. As a model that invests in lovely visible belongings like product images, she will get forward of her rivals by sustaining a presence on Pinterest, repurposing her product listings, blogs and e-mail lead magnets as pictures or brief movies, in order that brides uncover her model within the wedding ceremony planning course of.
By the way, the shopper journey of a bride-to-be suits completely with the journey that Pinterest customers take (i.e., pinning imagery lengthy earlier than shopping for an merchandise). Pinterest customers are planners: Whereas they could have the next intent to buy, it might be three to 6 months down the road.
In case you’re a enterprise proprietor utilizing content material advertising, and wish extra mileage out of your podcasts, YouTube, or product images, give Pinterest a go. You is likely to be stunned by what you get out of it.
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