Beginning a enterprise entails embarking on a journey into the unknown. No matter exhaustive planning, need and goodwill, uncertainty looms. On this, entrepreneurship requires dedication and braveness, attributes which can be typically used to explain the women and men who’ve determined to forge their very own path. Brazil is considered one of such locations the place these attributes abound.
In accordance to information from Agência Brasil, three out of ten younger folks aged 18 to 27 dreamed of beginning their very own enterprise in 2024. Moreover, the upper an individual’s degree of schooling is, the larger their need to enterprise into entrepreneurship.
However beginning a enterprise is all the things however simple. Entrepreneurs face obstacle-filled journeys and challenges, leading to some endeavors’ failure. Regardless, there are some which haven’t solely succeeded, however grown to change into legendary figures who encourage future entrepreneurs.
On this article, we’ll meet these 15 Brazilian visionaries who’ve made entrepreneurship their flag, challenged uncertainty, and solid their very own path whereas fostering a brand new era of game-changers.
Leonardo Vieira- Tractian
Leonardo Vieira is a outstanding Brazilian entrepreneur and co-founder of Tractian, a number one firm in predictive upkeep options for the business. He holds a level in Enterprise Administration from the College of Akron in Ohio, USA, and has been deeply concerned within the industrial sector from an early age, influenced by his father, an industrial upkeep technician.
Earlier than founding Tractian in 2019, Vieira labored for a world hydraulic pump producer, which helped him perceive the wants and challenges factories face in sustaining their equipment.
What does Tractian do?
Tractian focuses on creating {hardware} and software program options that allow real-time monitoring of business gear. In utilizing synthetic intelligence and machine studying, Tractian’s expertise analyzes vibration and temperature information to foretell equipment failures, permitting firms to optimize their upkeep applications and cut back operational prices.
Since its founding, Tractian has skilled vital development, presently monitoring over 80,000 machines and serving greater than 500 industrial purchasers in nations similar to Mexico, the USA, and Brazil. Its purchasers embrace famend firms like La Costeña, Bimbo, Heineken, Skyworks, Bosch, Mitsui, Tenaris, and Amsted Rail.
The corporate has achieved an estimated worth of $205 million following its newest funding spherical, wherein the funding fund Basic Catalyst participated.
Maria Oliveira Tamellini- GamerSafer

This award-winning entrepreneur, educator, and neighborhood builder is initially from Brazil, however presently resides in California. With over a decade of expertise in technique and company social duty administration, sustainability, and nonprofit initiatives, Oliveira has impacted greater than 100 nonprofit organizations, and 70 small companies worldwide.
Maria Oliveira Tamellini is an alumna of UC Berkeley Skydeck, an AWS Influence fellow, and was acknowledged by Headstream Innovation for her work in creating safer digital areas for younger folks.
Earlier than co-founding GamerSafer, Oliveira Tamellini was an advisor at numerous organizations working to advertise constructive change in on-line areas, similar to Widespread Sense Media and TheGameHers, whereas additionally collaborating with analysis initiatives led by entities just like the Anti-Defamation League, Take This, Stanford Attain Lab, WeProtect World Alliance, and Honest Play Alliance.
What does GameSafer do?
GamerSafer is a software-as-a-service (SaaS) firm that companions with multiplayer video games, esports platforms, and on-line communities to supply safer and extra welcoming experiences for gamers. The corporate implements cybersecurity expertise to forestall youngster exploitation and foster more healthy gaming communities.
Lately, GamerSafer acquired Minehut, a neighborhood of Minecraft gamers and servers aiming to broaden the sport’s world attain and improve consumer expertise via its safety expertise. The corporate has additionally raised a complete of $1.2 million in funding over 5 rounds. Its newest funding was secured on Might 9, 2023 via a grant.
Everton Viana- TauGC Bioinformatics

Viana is an entrepreneur and visionary who has developed experience within the fields of biotechnology and synthetic intelligence. As co-founder of TauGC Bioinformatics, he has been instrumental in creating computational options for genomic analysis, serving to scientists and biotech firms uncover new potentialities in precision drugs and genetic evaluation.
With a background in bioinformatics and information science, Everton Viana has devoted his profession to creating progressive instruments that optimize genomic sequencing, speed up drug discovery, and enhance customized healthcare.
Earlier than venturing into entrepreneurship, he labored on numerous analysis initiatives making use of machine studying to organic evaluation, optimizing algorithms for large-scale genomic research and contributing to open-source initiatives in computational biology.
What does TauGC Bioinformatics do?
TauGC Bioinformatics is a cutting-edge firm specializing in AI-powered bioinformatics options. Its superior software program platform permits the evaluation of genomic information with excessive precision, facilitating the identification of genetic variations, illness threat prediction, and a extra environment friendly design of focused therapies.
By integrating synthetic intelligence with next-generation sequencing (NGS) applied sciences, TauGC Bioinformatics goals to revolutionize the sector of genomics, making genetic data extra accessible and relevant. Its options are utilized in areas similar to oncology, uncommon illness analysis, agriculture, and evolutionary biology.
At present, there isn’t any out there data relating to the valuation of TauGC Bioinformatics.
Mate Pencz- Loft

Mate Pencz is a outstanding entrepreneur and CEO of Loft, one of the crucial progressive proptech firms in Brazil. With a background in industrial engineering and a strong enterprise profession, Pencz has devoted himself to remodeling the Brazilian actual property business via expertise.
Earlier than founding Loft, Pencz labored in a number of sectors, together with funding banking and entrepreneurship. His expertise at Goldman Sachs as an funding analyst and his time within the startup world gave him a singular perspective on the digitalization of conventional industries. After figuring out the inefficiencies in his nation’s actual property market, he determined to discovered Loft with the aim of enhancing the property shopping for and promoting expertise via course of simplification and larger transparency.
What does Loft do?
Loft is a platform that makes use of expertise to revolutionize the actual property market by connecting consumers and sellers extra effectively. The corporate focuses on shopping for, renovating, and promoting properties, utilizing superior information and algorithms to set truthful costs, and supply quick options to purchasers. This startup has considerably simplified transactions, thus guaranteeing property high quality and an optimized consumer expertise.
Since its founding, Loft has acquired vital investments and expanded its operations to different Brazilian cities. The corporate has raised over $700 million in funding and has established itself as one of many main gamers within the proptech sector in Latin America.
Isabela Raposeiras- Espresso Lab

With a transparent imaginative and prescient and a disruptive strategy, Isabela Raposeiras has positioned herself as one of the crucial influential leaders within the espresso business in Brazil. Because the CEO of Espresso Lab, she has remodeled the espresso tradition within the nation, changing into one of many primary drivers of the specialty espresso motion. Her ardour for espresso and her dedication to schooling and innovation have been key in taking high quality espresso to new ranges.
Raposeiras helped to develop the idea of “Specialty Espresso,” via which she has educated each producers and customers in regards to the significance of choosing and consuming high-quality espresso. Her profession has targeted on creating an area of connection between the completely different actors within the espresso worth chain, together with farmers, baristas, and finish customers.
Earlier than venturing into entrepreneurship, the entrepreneur labored in numerous elements of the espresso business, from coaching baristas to evaluating espresso beans, at all times with the aim of enhancing espresso high quality in Brazil.
What does Espresso Lab do?
Espresso Lab is greater than only a espresso store; it’s an schooling middle and an area devoted to analysis and experimentation on this planet of espresso. It presents programs, tastings, and customized experiences to coach customers about specialty espresso. Moreover, it promotes a direct relationship with small producers to make sure a sustainable and high-quality provide chain. The corporate additionally stands out for its progressive strategy, utilizing cutting-edge strategies to supply a singular and wonderful expertise in each cup.
In the meanwhile, there isn’t any data out there relating to the valuation of Espresso Lab.
Monique Evelle- Inventivos

This social entrepreneur and activist is acknowledged for her work in creating technological options for social improvement. As co-founder of Inventivos, Monique Evelle has tirelessly labored to advertise social inclusion via expertise and innovation. Her disruptive strategy has empowered weak communities, particularly within the areas of schooling and employment.
With a strong background in engineering and a deal with social affect, Evelle has devoted herself to designing services that purpose to resolve actual issues in communities throughout Brazil. Her entrepreneurial imaginative and prescient has been key in bringing schooling and technological alternatives to those that have historically lacked entry to them.
Earlier than founding Inventivos, Evelle actively participated in numerous social affect initiatives, and was acknowledged as one of the crucial promising rising leaders within the area of social innovation.
What does Inventivos do?
Inventivos is a expertise firm that makes a speciality of creating progressive options with a powerful deal with social inclusion. By way of its platform, the corporate connects folks from weak communities with academic and job alternatives, utilizing expertise as a driver of social transformation. It additionally promotes the coaching of younger folks in technological fields, offering them with instruments to enhance their life and work prospects.
In the meanwhile, there isn’t any out there data relating to the valuation of Inventivos.
Flávio Augusto da Silva- Clever Up

Flávio Augusto da Silva is a famend entrepreneur and one of the crucial influential enterprise leaders in Brazil, particularly within the schooling sector. Because the founding father of Clever Up, one of many largest English language faculty chains within the nation, he has remodeled the Brazilian academic panorama by offering entry to high quality schooling with a sensible and fashionable strategy.
After working in numerous sectors, da Silva noticed a singular alternative within the English language educating market. In 1995, he based Clever Up, an organization that has established itself because the chief within the Brazilian grownup schooling market. Later, in 2013, Flávio offered the corporate to a world group.
Along with his success with Clever Up, the founder has additionally been an lively investor and mentor to entrepreneurs. By way of his funding fund and academic initiatives, he has supported quite a few startups and initiatives targeted on schooling and expertise.
Da Silva is understood for his emphasis on self-discipline, perseverance, and private development—ideas he shares via conferences, books, and his digital platform. His imaginative and prescient continues to encourage many entrepreneurs in Brazil and Latin America.
What does Clever Up do?
Clever Up is a number one language schooling firm in Brazil, specializing in educating English to adults. Its strategy focuses on a sensible and efficient technique for these trying to study English shortly and accessibly. Along with its community of bodily colleges, Clever Up additionally presents on-line applications to fulfill the rising demand for digital schooling.
The corporate has expanded its nationwide presence and has been a pioneer in creating progressive academic fashions. Its success has solidified it as one of many main manufacturers within the Brazilian academic business.
Though a precise valuation of the corporate will not be out there, its monetary efficiency and market presence point out a big worth.
Marcos Maximiano- PISOCMAX

With in depth expertise within the well being and wellness sector, Marcos Maximiano has established himself as a pacesetter within the area of psychological well being. Because the founder and CEO of PISOCMAX, he has led the startup’s mission to supply progressive options for psychological well being care, enhancing folks’s high quality of life and contributing to emotional well-being in Brazil.
Beneath his management, PISOCMAX has developed digital instruments and platforms that assist folks entry psychological well being providers in a extra accessible and efficient method. The corporate has stood out for its therapy personalization, thus adapting to the particular wants of every particular person.
Earlier than changing into an entrepreneur, Maximiano labored within the creation and improvement phases of assorted startups.
What does PISOCMAX do?
PISOCMAX is a startup targeted on psychological well being, providing customized digital options for emotional care and therapy. Its platform connects customers with therapists and emotional assist sources, utilizing superior expertise to supply accessibility and effectiveness in psychological care.
The corporate additionally collaborates with psychological well being professionals, creating prevention and wellness applications geared toward enhancing the standard of life for folks within the nation.
Though no actual valuation of PISOCMAX is on the market at the moment, its rising consumer base and constructive affect on psychological well being counsel a big market worth.
Diego Martins- Unico IDtech

Diego Martins is a outstanding entrepreneur within the expertise and startup sectors. Because the founder and CTO of Unico, he has performed a key position in creating progressive options which can be revolutionizing the digital id and monetary providers sector in Brazil. His imaginative and prescient and technological strategy have pushed Unico to change into a pacesetter in id administration, enabling firms to supply safer, quicker, and extra accessible providers.
Earlier than founding Unico, Martins gained expertise in numerous areas of the expertise sector, the place he developed a deep understanding of the challenges and alternatives within the digital transformation of companies. His ardour for innovation led him to create a platform that not solely simplifies id verification but additionally strengthens safety in digital transactions.
What does Unico IDtech do?
Unico IDtech is a expertise firm that provides superior options in digital id administration and monetary providers. Its platform permits firms to carry out real-time, safe id verifications, serving to to forestall fraud and enhance buyer expertise. As well as, Unico focuses on facilitating monetary inclusion and entry to banking providers via its information verification and validation expertise.
The corporate has been a pioneer in its area and continues to broaden its affect within the monetary expertise market, providing high-quality options to companies in Brazil and past.
Cássio Barbosa- Hedro

Cássio Barbosa is a visionary entrepreneur within the expertise sector. Because the founder and CEO of Hedro, he has been instrumental in creating progressive options for industrial course of automation in Brazil, particularly within the metal business. The implementation of superior sensors and AI applied sciences has enabled Hedro to optimize manufacturing and operational effectivity for its purchasers, positioning the corporate as a pacesetter in its area.
He based Hedro over eight years in the past, and the corporate has stood out for its potential to digitize and automate real-time processes. By integrating applied sciences similar to AI and sensors, Hedro facilitates steady enchancment of business processes in key sectors like expertise, manufacturing, and heavy business.
Barbosa has a background in expertise firms and startups, which has allowed him to deeply perceive market wants and the way expertise can optimize numerous industries. Lately, he gained the Airtech Problem, an initiative by Daikin Latinoamérica and incMTY, which can assist speed up Hedro’s enlargement in Mexico.
What does Hedro do?
Hedro is a expertise firm specializing in industrial course of automation, utilizing superior sensors and AI options. Its platform permits firms to optimize operational effectivity in actual time, enhancing decision-making and lowering operational prices. Hedro focuses on industrial sectors, collaborating with firms to enhance their processes via digitization and automation. Whereas it presently operates primarily in Brazil, the corporate has worldwide enlargement plans.
Giva Pereira- Favela Brasil Xpress

This entrepreneur is acknowledged for his work in social inclusion and logistical innovation. Born and raised within the Paraisópolis favela of São Paulo, Giva Pereira skilled the difficulties of accessing fundamental providers and financial alternatives firsthand. On the age of 21, he based Favela Brasil Xpress, a logistics firm targeted on connecting favela residents with massive firms via environment friendly and accessible supply providers.
The inspiration to create this firm got here in the course of the COVID-19 pandemic when Pereira and different volunteers distributed meals and fundamental merchandise of their neighborhood. They realized that many individuals exterior the neighborhood wished to donate, however confronted obstacles because of the lack of a dependable supply infrastructure. This led the entrepreneur to develop an answer that not solely addressed supply logistics but additionally created jobs and improved the native economic system.
What does Favela Brasil Xpress do?
Favela Brasil Xpress is a logistics startup that connects favelas with massive firms via accessible, environment friendly, and dependable supply providers. Its platform facilitates cargo administration and product distribution each within the favelas and different city areas, enhancing entry to industrial providers and producing native employment. The corporate makes use of its logistical infrastructure to rework the native economic system by offering financial alternatives to favela residents via jobs within the distribution course of.
Though the precise valuation of Favela Brasil Xpress will not be out there, the corporate is searching for to lift 1.3 million reais ($236,000 USD) via its participatory funding mannequin to fund its enlargement.
Adriana Barbosa- Feira Preta

Barbosa is a Brazilian entrepreneur acknowledged for her work in selling Black entrepreneurship and exalting Afro-Brazilian tradition. Born in São Paulo in 1978, she started her skilled profession in 1995 inside the communications business, collaborating with radio stations, tv manufacturing firms, and file labels.
She based Feira Preta in 2002, a platform devoted to boosting the artistic economic system and entrepreneurship inside Brazil’s Black inhabitants. This occasion has change into the most important Black tradition truthful in Latin America, attracting practically 200,000 guests over its first 17 editions.
Adriana Barbosa additionally leads PretaHub, an incubator designed to map and speed up Black-led companies in Brazil. Thus far, over 600 companies have participated in this system, reflecting her dedication to fostering a extra equitable enterprise ecosystem.
She is a central determine in selling Black tradition and strengthening Afro-descendant entrepreneurship in Brazil and past.
What does Feira Preta do?
Feira Preta is a platform that helps Black entrepreneurs via coaching, incubation, and visibility. Its aim is to create alternatives for entrepreneurship inside the Black neighborhood whereas additionally selling tradition and innovation, particularly via occasions and gala’s that amplify its affect.
Rodrigo Colmonero- Gringo

Colmonero is an skilled entrepreneur within the expertise and automotive providers sectors. In 2019, he based Gringo, a digital platform that helps drivers handle automobile paperwork and licenses, simplifying bureaucratic processes via an intuitive and environment friendly expertise.
Earlier than founding Gringo, Rodrigo Colmonero labored at a number of firms, which allowed him to determine alternatives to enhance the lives of drivers in Brazil. Beneath his management, the startup has raised over $29 million USD in investments and expanded its providers, establishing itself as a complete resolution within the sector.
What does Gringo do?
Gringo is a platform designed to make life simpler for drivers in Brazil. By way of its app, customers can test and pay automobile taxes, handle site visitors fines, renew their automobile licenses, buy insurance coverage, and entry credit score choices. The platform additionally presents customized reminders and notifications to assist drivers keep on prime of their automobile obligations.
Lately, Gringo was acquired by Corpay, a company funds firm, with the purpose of strengthening its automobile cost enterprise and increasing its affect out there.
Gonzalo Parejo Navajas- Kamino

Parejo Navajas is an entrepreneur with in depth expertise in expertise and monetary providers. He holds a level in Enterprise Administration and Legislation from the Universidad Carlos III de Madrid, in Spain.
Gonzalo Parejo Navajas labored at firms like Groupon and Bidu earlier than co-founding Ontruck, a freight providers startup. In 2016, he co-founded Kamino, the Brazilian enterprise monetary administration platform that he now leads.
What does Kamino do?
Kamino is a platform that simplifies the monetary administration processes for companies in Brazil. It permits for the seize, monitoring, and processing of bulk funds with a single click on, facilitates computerized invoicing and collections, and presents real-time financial institution reconciliation. Moreover, it offers money movement stories and monetary statements, and permits prompt funds and reconciliations. Kamino additionally presents bank cards with adjustable limits and has an open API that integrates with different software program and ERPs.
Beneath Parejo Navajas’ management, the startup has raised investments from outstanding funds like 50 Companions, Norte Ventures, Gilgamesh Ventures, and World Founders Capital, thus establishing itself as a complete resolution within the Brazilian monetary sector.
Victor Bernardino- Arado

Victor Bernardino is an entrepreneur and chief with a deep understanding of the challenges and alternatives within the agribusiness sector in Brazil. By way of his earlier expertise in firms and startups like Rappi and Natura, he acknowledged the wants of rural producers and the challenges they face in optimizing their operations.
In 2018, he determined to pursue entrepreneurship and based Arado, a expertise platform devoted to remodeling the way in which farmers handle their operations and make choices.
Beneath Bernardino’s management, Arado has achieved vital milestones and secured key investments, enabling the enlargement of its providers and contributions to sustainable agriculture in Brazil.
What does Arado do?
Arado is a digital platform designed to rework the way in which rural producers handle their operations. By way of its platform, farmers can entry options starting from crop administration to monetary information evaluation. The corporate focuses on the digitalization of agricultural processes to facilitate decision-making and enhance operational effectivity.
Moreover, the platform offers predictive analytics instruments that permit farmers to optimize their sources and maximize the profitability of their land.
Whereas there isn’t any particular public details about Arado’s present valuation, the corporate raised $10 million USD in June 2021, throughout a Collection A funding spherical led by enterprise capital fund Kaszek Ventures.
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